Rec Gen places top sales and executive talent in pre-IPO Cybersecurity and SaaS companies.
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Challenges
Unorganized and Cluttered Website Content
The website's content was not structured or optimized, leading to poor representation of the company's services.
Inability to Drive Traffic for Appointments and Podcasts
The current website and marketing strategies were failing to attract traffic for scheduling appointments and increasing podcast listeners.
Unorganized and Cluttered Website Content
The website's content was not structured or optimized, leading to poor representation of the company's services.
About this Project
Rec Gen faced challenges with an unorganized website and ineffective traffic generation. To address these issues, we redesigned the landing page to create a modern, distinct look. We optimized the "About Us" page by condensing content and adding strategic Call-to-Action (CTA) buttons. Prominent CTAs were included for podcast and LinkedIn promotions, boosting engagement. The career section was revamped for easier access to job postings. Our cohesive design reflects Rec Gen’s global aspirations and showcases key success metrics, establishing credibility and trust, ultimately positioning Rec Gen as a leader in the recruitment industry.
Project Objective
Redesign Landing Page
Develop a modern, visually appealing landing page that distinguishes Rec Gen from traditional recruitment companies.
Increase Publicity
Boost the visibility of the Rec Gen podcast and enhance their LinkedIn presence.
Highlight Metrics of Excellent Customer Service
Showcase Rec Gen’s impressive customer service metrics to build credibility and trust.
Provide a Platform for Job Postings
Offer a comprehensive platform for current job openings.
Design process
We have a procedure we follow through
01
Client Meeting
Discussed reference and
ideas.
02
Research
03
Ideation & Design
Developed 3 website
iteration.
04
Review
Gathered client feedback
to finalize the design.
05
Final Test
Launched the final
website.
Design Implementation
About Us Page
Optimized the page by reducing content and added Call-to-Action (CTA) buttons throughout.
Career Section
Integrated CTA buttons to make job postings more accessible.
Podcast and LinkedIn Promotion
Added prominent CTA buttons to increase reach and engagement.
How We Delivered
Global Design Feel
To align with Rec Gen’s global growth focus.
Company Stats
Added to highlight success metrics directly.
