Preview & Analyze all your ads in one place
Preview & Analyze all your ads in one place
For brands and agencies struggling to understand what messages and creatives are working best/worst for all your segments, across multiple ad platforms.
Problem the Founders Are Solving
Problem the Founders Are Solving
"
Modern performance marketing teams run campaigns across multiple platforms—Google, Meta, and LinkedIn—but lack a unified system to analyze ads, creatives, and competitor strategies. The data remains fragmented, making it difficult to understand which assets are performing well, what drives CAC/CPC changes, and how competitors are leveraging high-performing creatives.
Approach to Building the Shatterpoint Engineering Team
Shatterpoint set out to build an AI-native operating system that unifies fragmented data, automates analysis, and enhances advisory capacity:
01
Understanding AlphaGen’s Vision & Technical Demands
Before assembling the team, we ran a deep-dive with the founders to understand:
The product direction (AI-powered analytics, multi-model pipelines, scalable dashboards)
The velocity required to hit investor milestones
The long-term architecture roadmap
This gave us a clear blueprint of the exact engineering muscles the team needed.
02
Talent Identification With Precision
Instead of sourcing “generic” developers, we hand-picked engineers who matched AlphaGen’s needs:
Strong full-stack and data-oriented backend engineers
AI engineers comfortable with evaluation, fine-tuning, and MLOps
UI engineers skilled in crisp, analytics-heavy dashboards
We used our specialized assessment funnels—architecture breakdowns, AI problem-solving challenges, and system design interviews—to filter for engineers who could handle real complexity.
03
Pre-Deployment Upskilling
A core differentiator of WhatBytes is that every engineer undergoes custom upskilling based on the client’s product before deployment.
For AlphaGen, this meant:
Training the team on LLM orchestration and evaluation techniques
Upskilling backend engineers on scalable data pipelines
Bringing UI engineers up to speed on visualization libraries & design systems
Preparing all team members in collaboration patterns, sprint workflow, and code-quality guidelines
By the time the engineers were deployed, they already aligned with AlphaGen’s stack, standards, and problem patterns—removing the typical three-month “getting familiar” phase most teams struggle with.
04
Assembling a High-Compatibility Team
We purposely selected engineers who complement each other:
Seniors capable of guiding architecture
Mid-level engineers optimizing velocity
Fast-learning juniors who could handle execution with mentorship
This composition ensured both speed and sustainability.
05
Seamless Onboarding & Integration
We used our “48-hour integration sprint” framework:
Repository access + environment setup
Product walkthrough sessions
Codebase orientation
First sprint tasks broken down to create early momentum
Engineers were shipping consistent output from week one, not week eight.
Building something disruptive? Let’s talk.
Building something disruptive? Let’s talk.
Building something disruptive? Let’s talk.
Scedule Call
Scedule Call
Scedule Call
See our work come to life through our portfolio companies
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Navigating Recruitments with Rec Gen
Rec Gen places top sales and executive talent in pre-IPO Cybersecurity and SaaS companies.
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See our work come to life through our portfolio companies
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Podnion: Pioneering the Future of Podcasting with AI-Driven Automation
In a groundbreaking project, WhatBytes collaborated with Podnion, an emerging podcasting platform in Australia, to redefine podcast consumption and distribution.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Preview & Analyze all your ads in one place
For brands and agencies struggling to understand what messages and creatives are working best/worst for all your segments, across multiple ad platforms.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Shatterpoint is the AI-native operating system for modern wealth teams - automating onboarding, portfolio analysis, and client reporting so advisors can scale trust, not headcount.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Navigating Recruitments with Rec Gen
Rec Gen places top sales and executive talent in pre-IPO Cybersecurity and SaaS companies.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Revolutionizing AI with Ragmetrics
RagMetrics helps LLM application builders like you prove ROI by setting up scalable evaluations. You can use it to win new customers, raise capital and make data-driven engineering decisions.
See our work come to life through our portfolio companies
Design
Build
Developed
Podnion: Pioneering the Future of Podcasting with AI-Driven Automation
In a groundbreaking project, WhatBytes collaborated with Podnion, an emerging podcasting platform in Australia, to redefine podcast consumption and distribution.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Preview & Analyze all your ads in one place
For brands and agencies struggling to understand what messages and creatives are working best/worst for all your segments, across multiple ad platforms.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Shatterpoint is the AI-native operating system for modern wealth teams - automating onboarding, portfolio analysis, and client reporting so advisors can scale trust, not headcount.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Navigating Recruitments with Rec Gen
Rec Gen places top sales and executive talent in pre-IPO Cybersecurity and SaaS companies.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Revolutionizing AI with Ragmetrics
RagMetrics helps LLM application builders like you prove ROI by setting up scalable evaluations. You can use it to win new customers, raise capital and make data-driven engineering decisions.
See our work come to life through our portfolio companies
Design
Build
Developed
Podnion: Pioneering the Future of Podcasting with AI-Driven Automation
In a groundbreaking project, WhatBytes collaborated with Podnion, an emerging podcasting platform in Australia, to redefine podcast consumption and distribution.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Preview & Analyze all your ads in one place
For brands and agencies struggling to understand what messages and creatives are working best/worst for all your segments, across multiple ad platforms.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Shatterpoint is the AI-native operating system for modern wealth teams - automating onboarding, portfolio analysis, and client reporting so advisors can scale trust, not headcount.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Navigating Recruitments with Rec Gen
Rec Gen places top sales and executive talent in pre-IPO Cybersecurity and SaaS companies.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Revolutionizing AI with Ragmetrics
RagMetrics helps LLM application builders like you prove ROI by setting up scalable evaluations. You can use it to win new customers, raise capital and make data-driven engineering decisions.
See our work come to life through our portfolio companies
Design
Build
Developed
Podnion: Pioneering the Future of Podcasting with AI-Driven Automation
In a groundbreaking project, WhatBytes collaborated with Podnion, an emerging podcasting platform in Australia, to redefine podcast consumption and distribution.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Preview & Analyze all your ads in one place
For brands and agencies struggling to understand what messages and creatives are working best/worst for all your segments, across multiple ad platforms.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Shatterpoint is the AI-native operating system for modern wealth teams - automating onboarding, portfolio analysis, and client reporting so advisors can scale trust, not headcount.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Navigating Recruitments with Rec Gen
Rec Gen places top sales and executive talent in pre-IPO Cybersecurity and SaaS companies.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Revolutionizing AI with Ragmetrics
RagMetrics helps LLM application builders like you prove ROI by setting up scalable evaluations. You can use it to win new customers, raise capital and make data-driven engineering decisions.
See our work come to life through our portfolio companies
Design
Build
Developed
Podnion: Pioneering the Future of Podcasting with AI-Driven Automation
In a groundbreaking project, WhatBytes collaborated with Podnion, an emerging podcasting platform in Australia, to redefine podcast consumption and distribution.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Preview & Analyze all your ads in one place
For brands and agencies struggling to understand what messages and creatives are working best/worst for all your segments, across multiple ad platforms.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Shatterpoint is the AI-native operating system for modern wealth teams - automating onboarding, portfolio analysis, and client reporting so advisors can scale trust, not headcount.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Navigating Recruitments with Rec Gen
Rec Gen places top sales and executive talent in pre-IPO Cybersecurity and SaaS companies.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Revolutionizing AI with Ragmetrics
RagMetrics helps LLM application builders like you prove ROI by setting up scalable evaluations. You can use it to win new customers, raise capital and make data-driven engineering decisions.
See our work come to life through our portfolio companies
Design
Build
Developed
Podnion: Pioneering the Future of Podcasting with AI-Driven Automation
In a groundbreaking project, WhatBytes collaborated with Podnion, an emerging podcasting platform in Australia, to redefine podcast consumption and distribution.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Preview & Analyze all your ads in one place
For brands and agencies struggling to understand what messages and creatives are working best/worst for all your segments, across multiple ad platforms.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Shatterpoint is the AI-native operating system for modern wealth teams - automating onboarding, portfolio analysis, and client reporting so advisors can scale trust, not headcount.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Navigating Recruitments with Rec Gen
Rec Gen places top sales and executive talent in pre-IPO Cybersecurity and SaaS companies.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Revolutionizing AI with Ragmetrics
RagMetrics helps LLM application builders like you prove ROI by setting up scalable evaluations. You can use it to win new customers, raise capital and make data-driven engineering decisions.
See our work come to life through our portfolio companies
Design
Build
Developed
Podnion: Pioneering the Future of Podcasting with AI-Driven Automation
In a groundbreaking project, WhatBytes collaborated with Podnion, an emerging podcasting platform in Australia, to redefine podcast consumption and distribution.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Preview & Analyze all your ads in one place
For brands and agencies struggling to understand what messages and creatives are working best/worst for all your segments, across multiple ad platforms.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Shatterpoint is the AI-native operating system for modern wealth teams - automating onboarding, portfolio analysis, and client reporting so advisors can scale trust, not headcount.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Navigating Recruitments with Rec Gen
Rec Gen places top sales and executive talent in pre-IPO Cybersecurity and SaaS companies.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Revolutionizing AI with Ragmetrics
RagMetrics helps LLM application builders like you prove ROI by setting up scalable evaluations. You can use it to win new customers, raise capital and make data-driven engineering decisions.
See our work come to life through our portfolio companies
Design
Build
Developed
Podnion: Pioneering the Future of Podcasting with AI-Driven Automation
In a groundbreaking project, WhatBytes collaborated with Podnion, an emerging podcasting platform in Australia, to redefine podcast consumption and distribution.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Preview & Analyze all your ads in one place
For brands and agencies struggling to understand what messages and creatives are working best/worst for all your segments, across multiple ad platforms.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Shatterpoint is the AI-native operating system for modern wealth teams - automating onboarding, portfolio analysis, and client reporting so advisors can scale trust, not headcount.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Navigating Recruitments with Rec Gen
Rec Gen places top sales and executive talent in pre-IPO Cybersecurity and SaaS companies.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Revolutionizing AI with Ragmetrics
RagMetrics helps LLM application builders like you prove ROI by setting up scalable evaluations. You can use it to win new customers, raise capital and make data-driven engineering decisions.
See our work come to life through our portfolio companies
Design
Build
Developed
Podnion: Pioneering the Future of Podcasting with AI-Driven Automation
In a groundbreaking project, WhatBytes collaborated with Podnion, an emerging podcasting platform in Australia, to redefine podcast consumption and distribution.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Preview & Analyze all your ads in one place
For brands and agencies struggling to understand what messages and creatives are working best/worst for all your segments, across multiple ad platforms.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Shatterpoint is the AI-native operating system for modern wealth teams - automating onboarding, portfolio analysis, and client reporting so advisors can scale trust, not headcount.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Navigating Recruitments with Rec Gen
Rec Gen places top sales and executive talent in pre-IPO Cybersecurity and SaaS companies.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Revolutionizing AI with Ragmetrics
RagMetrics helps LLM application builders like you prove ROI by setting up scalable evaluations. You can use it to win new customers, raise capital and make data-driven engineering decisions.
See our work come to life through our portfolio companies
Design
Build
Developed
Podnion: Pioneering the Future of Podcasting with AI-Driven Automation
In a groundbreaking project, WhatBytes collaborated with Podnion, an emerging podcasting platform in Australia, to redefine podcast consumption and distribution.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Preview & Analyze all your ads in one place
For brands and agencies struggling to understand what messages and creatives are working best/worst for all your segments, across multiple ad platforms.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Shatterpoint is the AI-native operating system for modern wealth teams - automating onboarding, portfolio analysis, and client reporting so advisors can scale trust, not headcount.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Navigating Recruitments with Rec Gen
Rec Gen places top sales and executive talent in pre-IPO Cybersecurity and SaaS companies.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Revolutionizing AI with Ragmetrics
RagMetrics helps LLM application builders like you prove ROI by setting up scalable evaluations. You can use it to win new customers, raise capital and make data-driven engineering decisions.
See our work come to life through our portfolio companies
Design
Build
Developed
Podnion: Pioneering the Future of Podcasting with AI-Driven Automation
In a groundbreaking project, WhatBytes collaborated with Podnion, an emerging podcasting platform in Australia, to redefine podcast consumption and distribution.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Preview & Analyze all your ads in one place
For brands and agencies struggling to understand what messages and creatives are working best/worst for all your segments, across multiple ad platforms.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Shatterpoint is the AI-native operating system for modern wealth teams - automating onboarding, portfolio analysis, and client reporting so advisors can scale trust, not headcount.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Navigating Recruitments with Rec Gen
Rec Gen places top sales and executive talent in pre-IPO Cybersecurity and SaaS companies.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Revolutionizing AI with Ragmetrics
RagMetrics helps LLM application builders like you prove ROI by setting up scalable evaluations. You can use it to win new customers, raise capital and make data-driven engineering decisions.
See our work come to life through our portfolio companies
Design
Build
Developed
Podnion: Pioneering the Future of Podcasting with AI-Driven Automation
In a groundbreaking project, WhatBytes collaborated with Podnion, an emerging podcasting platform in Australia, to redefine podcast consumption and distribution.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Preview & Analyze all your ads in one place
For brands and agencies struggling to understand what messages and creatives are working best/worst for all your segments, across multiple ad platforms.
✨Connect to Content
Add layers or components to infinitely loop on your page.
See our work come to life through our portfolio companies
Design
Build
Developed
Shatterpoint is the AI-native operating system for modern wealth teams - automating onboarding, portfolio analysis, and client reporting so advisors can scale trust, not headcount.
✨Connect to Content
Add layers or components to infinitely loop on your page.
Do you have an idea? Let’s Talk!
WhatBytes is all about mixing tech smarts with creative flair.
We take tricky tech puzzles and turn them into smooth, cool digital stuff.
Contact us
See how we turn ideas into reality!
@2024 Whatbytes. All rights reserved.
357 Bay St., Toronto, ON M5H 4A6, Canada
Do you have an idea? Let’s Talk!
WhatBytes is all about mixing tech smarts with creative flair.
We take tricky tech puzzles and turn them into smooth, cool digital stuff.
Contact us
See how we turn ideas into reality!
@2024 Whatbytes. All rights reserved.
357 Bay St., Toronto, ON M5H 4A6, Canada
Do you have an idea? Let’s Talk!
WhatBytes is all about mixing tech smarts with creative flair.
We take tricky tech puzzles and turn them into smooth, cool digital stuff.
Contact us
See how we turn ideas into reality!
@2024 Whatbytes. All rights reserved.
357 Bay St., Toronto, ON M5H 4A6, Canada